American Traditional Designs
American Traditional Designs started life over 25 years ago when Judith Joyce founded a business in America called American Traditional Stencils. As with so many craft companies, Judith started hers from the kitchen table and used her natural style and creative flair to build a strong brand and become a craft industry leader.
In 2001, Judith's son Michael joined the company as CEO and took the company to the next level. With the launch of new scrapbooking and papercrafting products, it was decided that the name should be changed to American Traditional Designs, to reflect the broad range of crafting products that the company now brings to the crafters across America and the UK. The name American Traditional Designs is associated with fun, exciting scrapbooking products and beautiful, co-ordinating embellishments.